BRAND & MARKETING STRATEGY
Every business has a story.
People may not remember every detail about a company but they will remember how the brand made them feel.
I help organizations turn complex ideas into brands people understand, connect with, and remember.
Marketing and Branding Strategy - Meghan McLeod's Professional Portfolio
This is my curated collection of the work that has helped shape my career.
I love listening to someone’s story — what drives them, what they care about, and what makes them connect. My background in psychology fueled my curiosity about that connection, while my career taught me how to turn those insights into a brand. For almost 20 years, I’ve brought that perspective to my work in branding, advertising, marketing and communications. I want to continue a career that helps startups and global brands tell their truth.
01.
Leadership -
Bringing people together to turn ideas into measurable results.
02.
Brand Strategy -
Helping businesses discover what makes them different—and making sure everyone else sees it too.
03.
SEO -
Making it easier for customers to discover your business when they're searching for solutions.
04.
Paid Advertising-
Creating targeted campaigns that connect with the right audience and deliver measurable results.
05.
Web Design-
Designing websites that create great first impressions and meaningful customer experiences.
06.
Communications-
Turning ideas into messages that people understand, remember, and trust.
Experience
Behind every business is a story people haven't heard yet. I help bring it to life through thoughtful branding, marketing, web design, and communications that create lasting connections.
Growth Marketing Director
Ad Edge Digital Marketing
11/2019 – 3/2026
Led cross-functional teams to execute omnichannel campaigns across health, luxury, entertainment, construction, manufacturing, and education industries. Managed integrated marketing strategy and campaign execution for top-tier clients and startups including Muscle Up Bars, 4C Foods, Fig Linens, Stamford Tent, and Grace Farms. Integrated AI tools and insights into campaign strategy and execution, supporting marketing initiatives across multiple industries. Managed the launch and promotion for 3 seasons of the Cooking by Heart with Chris Sarandon podcast, which ranked in the Top 5% globally on Listen Notes. Star Guests include Susan Sarandon, Levar Burton, Jacques Pepin, Mike Flanagan and Carol Kane.
Enterprise Account Manager
Logical Position
1/2017 - 9/2019
Managed strategic advertising and growth marketing for enterprise accounts at an award-winning agency. Accounts included Yeti Coolers, Next Day Display, Cascade Health Care, and The Frank Lloyd Wright Foundation. Supported in team recruitment, onboarding, and training while contributing to client retention and account growth. Kept an average of 97% retention rate with an average book of 40 clients. Book of business kept an average of 3:1 LTV: CAC. On the enterprise top earning team that was regularly trained by Google and Bing through in person meetings as a select premier partner. Led cross-channel digital marketing initiatives across SEO, paid media, and conversion optimization strategies.
Campaign Manager
YAHOO!
02/2012 - 12/2016
Delivered large-scale digital advertising campaigns for globally recognized brands including Expedia, Travelocity, Choice Hotels, Kayak.com, Delta, Samsung, DISH Network, McDonald’s, and Disney. Contributed to a team responsible for $3.28B in annual digital advertising revenue through campaign execution, optimization, and account support. Planned and directed the Norton Antivirus Cybergeddon web series advertising campaign across 25 countries and 10 languages. At the time of production, it was the most expensive web series ever produced and was highly awarded.
Marketing Coordinator
Scarlett Marketing
110/2009 - 02/2012
Managed marketing campaigns and large-scale events for clients including the Pearl District Business Association, the Crystal Ballroom, the Portland Trail Blazers, and Coast Hotels. Assisted in raising $105,000 for the Portland Trail Blazers annual charity ball and coordinated stage operations for events with more than 3,000 guests. Coordinated talent booking, oversaw green room operations, and led event teams in executing marketing and promotional initiatives.
Digital Marketing Coordinator
Fir Advertising
09/2011 - 01/2012
Assisted in establishing Portland State University’s first student-run advertising agency, contributing to digital strategy and campaign development for real-world corporate clients. Led social media plans and conducted target market research for creative, media planning, and website concepts. Contributed to a prestigious and award-winning MINI Cooper Countryman campaign.
Event Coordinator
White Knight Marketing
09/2007 - 01/2009
Coordinated large-scale promotional events for Portland Fashion Week, Rock the Runway, Budweiser, Smirnoff, and Jägermeister among others. Managed experiential marketing events across the Portland market and led a promotional team of approximately 30 brand ambassadors and event staff. Oversaw event logistics including stage management, runway coordination, talent booking, and brand training.
About Me
I love spending time in nature with my friends and family, taking photos of our adventures, and learning more about mycology. Trying out new recipes with what we find in the PNW forest has become a lot of fun. It gives us time to explore, learn, and create things together.
I also love exploring antique shops and good restaurants along the way. When I’m not out exploring, I love making jewelry for the people I care about.
Below are a few snapshots from recent adventures that inspire my creativity and my work.
Awards
I’ve been fortunate to work alongside talented teams on projects that have earned recognition for creativity, innovation, and results.
Below are a few noteworthy awards and honors:
Ad Club CT
Best PPC Agency
2025
Technology Insights
Magazine
Top 10 Education Marketing Company
2024
Marcom Awards
Gold Award
Outstanding Social Media
2022
Las Vegas
Business Press
Bing Americas Partner of the Year
2019
The Stevie Awards
Silver Award
Winner
2019
Google Premier
Partner Award
Growing Businesses Online Winner
2017
Yahoo!
Purple Cow Award
2016
Yahoo!
Top Performer of the Month
2015/2016
Effie Awards
Gold Award
Mini Countryman Campaign
2011
Academic Achievements
Bachelor of Business Administration - Portland State University
Marketing and Adverting Dual Majors - Minor in Film Studies
PSU - United Indigenous Students in Higher Education (UISHE)
Associates In Psychology - Portland Community College
PCC- Phi Theta Kappa Honor Society